YM778.TV Chapter 914 - ICL Broadcasting Rights Price
Chapter 914: ICL Broadcasting Rights Price
“Huh? Other live-streaming websites are doing live-streaming and replay functions? They are also getting a special editing team to edit these videos?”
“What? They learned it from us?”
Pei Qian’s head was filled with question marks and he looked confused after listening to Ma Yang and Chen Yufeng’s report.
What the f*ck was going on!
According to Chen Yufeng, he had just received news from Waiwai Live-Stream that several larger live-stream platforms, including ZZ Live-Stream, were developing the recording, tapping, and replaying functions of the live-streamers. What’s more, they were looking for special editing staff to edit the videos for the live-streamers and put them on the live-streamers’ personal channel.
It had only been two days.
These live-stream platforms were at their most intense battles. They had planted spies within each other. As long as one live-stream platform thought of a new function, the other live-stream platforms would follow immediately. They did not want to fall behind in this money-burning war and lose the initiative.
Vice-President Liu Liang of ZZ Live-Stream wanted to keep it a secret but how could this matter like this be kept a secret? Developing a function involved a large number of low-level staff. It was extremely easy for other live-stream platforms to spy on news.
Thus, this message circled around and returned to Chen Yufeng.
Pei Qian repeatedly confirmed with Chen Yufeng before finally understanding that this function was done by Bunny Tail Live-Stream first.
What Chen Yufeng was struggling with now was how to deal with the other live-stream platforms copying the methods of Bunny Tail Live-Stream.
Pei Qian fell silent.
Find an editing team for the streamers, specialize in the broadcasting and replay function of videos... Who came up with such a creative idea?
Wasn’t this nonsense?
The live-stream platforms in Pei Qian’s memory did have similar functions, but none of them were very effective. It was a waste of effort.
That was because live-streams and videos were ultimately two different forms of entertainment.
Videos were like proper meals. All sorts of nutritional combinations and even positioning had to be done well. The higher the information density, the higher the audience’s acceptance.
On the other hand, live-streams were more like snacks. Most people did not care about nutritional equilibrium as long as they did not stop talking. Live-streams were nothing more than dancing, playing games, and so on. The information density was very low. Most viewers wanted a sense of participation in interacting with the host in real time.
The difference between these two entertainment modes determined that it was very difficult to combine the two modes of video and live-stream. Once the live-stream lost its real-time attribute and became a video, its ‘low value’ attribute would be magnified rapidly and not many viewers would watch it.
That was because the audience watching the live-streams were there for the uncertainty. They would no longer be interested in the results that had been confirmed.
Even if he hired professionals to edit the video, the live-stream’s information density was too low which would not be changed even if it was edited into a video. Unless it was edited from tens of hours of live-stream material for an essence of about ten minutes. Otherwise, the effect would still not be very good.
In other words, this model did not seem reliable in the first place!
This time, the other live-stream platforms had gone astray...
However, the fact that Chen Yufeng could think of such a wrong decision for Bunny Tail Live-Stream seemed to be encouraging!
How should he deal with this?
Pei Qian thought about it for a while. This matter was quite troubling.
Would they believe it if he told the other live-stream platforms the truth?
However, if he did not tell the other live-stream platforms the truth, it might cause them to waste money and manpower. On the other hand, if other live-stream platforms were attacked, they might give Bunny Tail a chance to live-stream. This was a huge hidden danger.
As for Bunny Tail Live-Stream, since they could not go down this path, they had to increase their efforts!
At that thought, Pei Qian replied. “This idea is not bad. We have to work harder on Bunny Tail Live-Stream. We have to spend money to find professional video editing staff. We have to make sure that all the streamers on Bunny Tail Live-Stream have an editor! We have to maximize our salaries and treat them according to Tengda’s salary standards.”
“As for the other live-stream platforms...”
“Tell them that only Bunny Tail live-streams can play this model. There’s no need for them to join in the fun. It’s meaningless apart from wasting time, money, and manpower.”
Chen Yufeng was stunned. “Ah, Boss Pei, what if they don’t listen?”
Pei Qian was stunned.
He had to admit that the possibility was very high.
The other live-stream platforms would definitely not believe it If Bunny Tail Live-Stream continued with this model but told them that this model was useless.
Pei Qian sighed. “Let them carry on if they don’t believe me. I can’t stop them if they have too much money and have nowhere to spend it.”
I can convert my Personal Wealth by burning money. What would you get if you burn money?
However, Pei Qian could not say it out loud. He could only hope that these live-stream platforms would do well on their own.
Chen Yufeng quickly said, “Alright, Boss Pei, I understand!”
After hanging up, Chen Yufeng looked much more confident.
Ma Yang had been listening the entire time as well. His long face looked confused. “What does Brother Qian mean? Why is Bunny Tail live-stream the only one that can use this model? Is he lying to other websites or is he telling the truth?”
Chen Yufeng obviously read something from Boss Pei’s words. His expression was filled with confidence. “Boss Pei’s words are obviously 70% true and 30% false!”
“I heard that the other live-stream platforms were copying Bunny Tail Live-Stream’s model just now, so I was a little anxious. Now, with Boss Pei’s guidance, I suddenly understand!”
Ma Yang was still confused. “Huh? Understand what?”
Chen Yufeng explained, “Boss Ma, Boss Pei said that only Bunny Tail live-streams can play this mode. Why? That’s because everyone’s positioning is completely different!”
“At the moment, the content of the live-stream on Bunny Tail is all knowledge sharing. In other words, there is a lot of work to be done. For example, a certain big boss would give a lecture for an hour. The bulk of the message inside would be at least forty to fifty minutes. You just have to edit the essence of the forty to fifty minutes to ensure the information density.”
“What about the content of the live-streams on other live-stream platforms? Games, singing, dancing, outdoors... It would be good enough if you could cut out fifteen minutes of essence in a four-hour live-stream. What’s more, it’s purely for entertainment. Not many people would watch it even if it was in essence.”
“Especially when there are many ongoing live-streams in their own platform. Why would the audience watch the videos?”
“Therefore, Boss Pei’s words contain both truth and lies.
“In a light sentence, if we can make other live-stream platforms give up on this mode, it would be equivalent to winning without fighting and eliminating a small hidden danger. If other live-stream platforms continue to be stubborn and not give up, we would also be invincible!”
“Of course, Bunny Tail Live-Stream will also have other types of live-streams in the future. However, our editing team will definitely focus on live-streams with high information density and sufficient content.”
Ma Yang suddenly understood. “Oh... so that’s what Brother Qian meant. But should we tell these to the other platforms?”
Chen Yufeng shook his head. “Of course not!”
“We’ll just blurt it out and make it look like we’re bluffing. Those who are scared will naturally give up. Those who are stubborn will continue to burn money. No matter what, we won’t lose out.”
“Boss Pei’s positioning of Bunny Tail live-stream has already made us invincible at the beginning. That’s because it’s a mismatch with other live-stream platforms. Thus, their fight to the death has nothing to do with us!”
“I’ll think of a way to release the information now. As for how the other live-stream platforms interpret it... that’s up to them.”
...
Guangzhou.
The Vice-President of ZZ Live-Stream, Liu Liang, was in the conference room discussing the design plan for the new function with the product manager and programmer when there was a knock on the door.
Liu Liang was stunned. “Come in.”
An employee walked in quickly and whispered something into Liu Liang’s ear.
Liu Liang looked at the employee in disbelief. “Really?”
The employee’s attitude was very firm. “Absolutely.”
Liu Liang was speechless for a moment. He looked at the design plan in his hand, then at the product manager and programmers in the conference room. He did not know what to say.
The ups and downs over the past two days were too rapid!
The appearance of Bunny Tail Live-Stream made Liu Liang feel as if he was facing a formidable enemy. Thus, he decided to develop a function similar to Bunny Tail Live-Stream. It was not only to plan ahead and defend in advance, but also to gamble on the future.
However, after Liu Liang told his product team about this, all the other live-stream platforms found out about it after a night. They all planned to develop similar functions!
Liu Liang was speechless, but he had no choice. The competition between live-stream platforms was so crazy now. Whoever was one step slower might lose the initiative.
You copy me, I copy you. Everyone was using the same method. No one could laugh at each other.
Thus, Liu Liang urged the product manager to hurry up and come up with the design plan. Then, he had a meeting immediately. He wanted to set this function and start developing it quickly.
In the end, this employee came to report that Bunny Tail Live-Stream seemed to already know about this. However, Boss Pei said that only Bunny Tail Live-Stream could play this model well. There was no need for other live-stream platforms to join in the fun. Apart from wasting time, money, and manpower, there was no meaning!
Now, it was Liu Liang’s turn to feel conflicted.
Was this real or fake news?
Liu Liang obviously hesitated, but after some consideration, he still said, “I don’t care, let’s make this function first!”
He had just called the product manager and programmer for a meeting, and now he was saying that he was not going to do this function. Where would Boss Liu put his face?
Boss Pei might have said that this function could only work on Bunny Tail Live-Stream, and that the other platforms would be wasting their efforts, but how could they know he was not bluffing? Perhaps he had released this news because he was afraid that other platforms would copy it?
Thus, Liu Liang decided to invest in this function first. What if the effect was good?
The employee who came to deliver the news nodded. “Alright, Boss Liu. One more thing. The bidding for the broadcast rights for ICL has already begun. The marketing department has been communicating with Long Yu Corporation for the past two days. They’re asking for 11 million yuan...”
Liu Liang could not help but frown.
“11 million yuan?”
“GPL’s broadcasting rights was only 12 million yuan!”
Liu Liang was a little unhappy when he heard the price. Was Finger Games and Long Yu Corporation taking him too seriously?
Indeed, GPL’s broadcasting rights were sold at 12 million yuan, but how popular was GPL in China?
Most live-stream platforms were willing to spend so much money on broadcasting rights because they felt that it was more worth it to spend this money on GPL’s popularity.
Why would ICL cost 11 million yuan?
There were very few IOI players on the local server. The popularity of the various competitions was not very high. The audience base was not on the same level.
The reason why the GPL could sell for such a high price was because the GPL’s pre-season competition had been laid out and preheated for a long time. All the live-stream platforms could clearly see the popularity of this competition. They had only raised the price to this extent because of competition.
ICL was not as popular as the pre-season competitions. What’s more, it was a new league. Who knew how popular it would be?
If he spent 11 million yuan to buy the broadcasting rights now, wouldn’t it be a huge loss if the popularity was low and no one watched it?